Pigmea offers the possibility of applying aromatic varnishes to its flexible packaging films and plastic sheets. The applications of this project have been developed by the R&D&I department of Pigmea, with the objective of offering packaging with sensorial appeal to its clients. With more than 45 fragrances to choose from (including spices, aromatic herbs, dried fruits and nuts, alcoholic beverages, dairy products, fish and shellfish, meat products, fruits and vegetables), the objective is to offer enhanced shelf appear of the packaging, given the high competitiveness in the shelf spaces.
By applying these varnishes, the packaging will not only be visually attractive for the consumer but will also spread their smell when opening the product. This sensorial appeal also benefits from the fact that the smell is one of the senses better linked to memory and so, from a sensorial point of view, the packaging stops being unidirectional and swifts from sight to smell.
